GREENPEACE & SAATCHI * 2
Saatchi & Saatchi have created some beautifully attention grabbing inforgraphics to showcase the devastating effects of Global Warming for Greenpeace.
The use of the fans to demonstrate the copy is very clever as it shows you an actual visualisation of the percentage…it’s not just simply a number anymore, but something more real. It is a very effective way to make people stop and acknowledge what they see.